Booking App & Cloud

Overview

Tee On is a comprehensive golf booking platform used by clubs across North America.

The goal of this project was to redesign the booking engine for web, tablet and mobile devices, focusing on streamlining the tee time reservation process for golfers. The existing system was rigid, non-responsive,ot intuitive for modern use cases.

Tee On App

GolfNorth App

Results

Average Booking Time reduced from 3.1 minutes to 1.7 minutes (↓ 45%)

Mobile Task Completion Rate increased from 58% to 92%

Player Booking Errors decreased by 70%

QR Code Ticketing introduced and used in 80% of mobile shares

User Satisfaction (CSAT) improved from 3.4/5 to 4.8/5

User centered approach

Research

Interviewed regular golfers (both public and members)
Observed booking behaviours and pain points on mobile devices
Collected feedback on preferred flows, visual hierarchy, and feature priorities

Ux Stategy

Designed mobile and tablet flows using step-by-step guidance
Integrated partner invites, transfer tickets, and QR code confirmations
Focused on clarity, speed, and flexibility for real-world booking scenarios
Simplified complex booking types (e.g. leagues, multi-course availability)

Usability Testing

Conducted remote user testing across iOS and Android devices
Refined touchpoints based on booking abandonment and confusion signals
Adjusted labelling, layout, and interaction feedback for key actions like confirming or modifying tee times

Challenge

The existing booking system failed to meet the needs of modern golfers who expect seamless, mobile-first experiences. Players struggled with a non-responsive interface that was difficult to navigate on mobile devices, leading to frequent booking errors, especially when managing multiple players or selecting specific tee times.
The process lacked clarity, with limited feedback and no easy way to invite partners, transfer tickets, or confirm details. As a result, players often abandoned the booking flow out of frustration or had to rely on staff intervention, defeating the purpose of self service booking. The challenge was to transform this outdated system into a smooth, intuitive platform that empowers players to take full control of their golf bookings anytime, anywhere.

Solution

To address these challenges, we completely reimagined the booking experience from the player’s perspective, starting with a mobile-first design system optimized for web, phones and tablets. The interface was redesigned to guide players through each step of the process, from selecting tee times to inviting partners, with clear feedback and intuitive navigation.
We introduced dynamic tee sheets with filters for leagues and courses, streamlined the player management flow, and added features like ticket transfers and QR code confirmations for ease of use.
Each touchpoint was tested and refined to minimize errors, reduce booking time, and increase confidence. The result is a clean, responsive system that empowers players to book and manage their rounds effortlessly, with the flexibility and control they expect from a modern golf experience.

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